Project Reliable | by Lyanne Alfaro
Journalism-informed marketing and communications counsel for experts turned founders, executives and companies. I help you position as credible in the marketplace to move funding and business your way.
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The credibility gap
My clients are good at what they do. That's never the problem.
The expertise is there.
You've built a company or a career that's worth something. You have the data and the results to back it up.
The market doesn't see it yet.
Investors, funders and buyers aren't treating you like the authority you are. The earned credibility hasn't caught up to the work.
Visibility isn't landing.
You're posting, speaking, showing up. Visibility doesn't always mean established credibility. Being seen and being trusted are two different things.
Today's levers to build trust
A one-page credibility checklist for founders. See which of the five trust levers you’re already pulling, and which one to fortify next.
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Where I've done this work
I've coached founders inside some of the country's most respected startup incubators. At Nasdaq, I helped position companies on their biggest day: the IPO. I've also spent a decade in business journalism.
Coached and advised founders at
Testimonials
"Lyanne helped define a holistic and actionable strategy that we deployed with new talent coming in board and was able to help us tangibly improve our market presence and brand reach."
"Lyanne was professional, insightful, and easy to work with. Her session provided practical strategies that our community could immediately apply to their brand presence and messaging."
Why credibility
I spent 10 years covering business. I watched which companies got taken seriously and which ones got passed over, and the difference was rarely the product alone.
Then I moved to the other side and ran content strategy at Nasdaq and Google. At Nasdaq, I worked with companies on IPO day. At Google, I shaped how new technology was understood by developers around the world.
That work put me close to institutions at their inflection points: a product launch, a major pivot, a first day as a public company. I saw the same thing every time. Storytelling leads to capital, when the story is credible.
That's what I build with my clients.
More about meHow we work
The Reliable Advisory
Journalism-informed marketing and communications counsel. A four-step engagement that ties your credibility to the business goals you care about.
Discover
We name the business goals we want to influence. Funding, a grant, a deal, a launch. Everything else works backward from here.
Assess
We audit the credibility levers you're already using, from owned media to earned. What's working, what's missing, what's costing you.
Develop
I build your playbook for implementation: the levers to pull, the campaigns to run and the order to run them in.
Implement
We set it in motion together. Your team, or whoever carries it forward, walks away set up to hit the goal.
The other side of the work
Project Reliable: know what's credible
Credibility isn't only a business advantage. It's a life skill. Through Project Reliable, I bring media literacy to everyday professionals. We teach people how to spot what's credible online, starting with the news.